 - Last login: 29 hours agoMaxgladwell
- Max is a 38 year old married guy from Santa Monica, California, USA.
- Likes 222 pages, 47 videos • 49 fans • Received 4 reviews
- Member since Apr 07, 2008
Max Gladwell covers the trends of social media and green living in ways that are relevant to how you live. Very simply, our mission is to provide practical information about how these new technologies can contribute to a better quality of life for you and those around you. Follow my Twitter.
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The "The Birth of BLUE" speech by Adam Werbach, which was delivered last night, offered much more insight than either the Grist interview or the San Francisco Chronicle op-ed. We've excerpted some highlights below.
"I want to suggest three [new marketing] Ps: Price, Process, and Purpose:
Price: First, we need to democratize sustainability and make it available to everyone. You shouldn't have to be rich to be sustainable.
Purpose: What's the purpose of what you're buying? First, do you need it? Does it fit into the healthy practices in your life?
Process: What was the process to make the product? Was it energy intensive? Did it use pesticides or petroleum? Were the workers paid a fair wage? How will it be disposed of?
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